Recruitment Marketing Specialist
Location: Redwood City, CAPosted On: 03/28/2024
Requirement Code: 67557
Requirement Detail
We're seeking a Recruitment Marketing Specialist. You'll attract top talent to Stanford by crafting and executing high-impact recruitment marketing programs and campaigns. This role blends traditional marketing expertise with an understanding of the recruitment landscape, with a focus on data-driven decision-making.
What You'll Do:
• Develop and execute strategic recruitment marketing campaigns across various channels (organic, paid, social) to attract qualified candidates aligned with our Employer Value Proposition (EVP).
• Conduct in-depth analysis of programmatic ad campaigns to optimize performance, maximize return on investment (ROI), and inform future strategies.
• Partner with hiring managers and recruiters to understand specific needs and develop targeted campaign messaging.
• Manage and update job board brand profiles, ensuring alignment with our employer branding strategy and attracting a strong pool of candidates.
• Help manage and update the Google Analytics platform to monitor website traffic data and user behavior insights
• Foster employee advocacy through social media by creating engaging content and implementing strategies to encourage employee participation.
Top Qualifications:
• 2+ years of experience in recruitment marketing or a related field.
• Proven track record of developing and executing successful recruitment marketing campaigns across various channels.
• Analytical skills with experience in advertising performance analysis
• Excellent written and verbal communication skills with the ability to craft compelling and targeted marketing copy.
• Experience collaborating with cross-functional teams.
• An understanding current recruitment marketing or able to learn fast.
• Some knowledge of social media platforms
Bonus Points:
• Knowledge of Applicant Tracking Systems (ATS).
• Knowledge of Google Analytics
• Requirements:
Remote/onsite/hybrid: Hybrid preferred but ok for remote
Top 3 requirements to hire: Campaign management, content marketing, collaboration
Compensation: 45-49.52 Hourly W2
