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Senior Integrated Marketing Program Manager, Healthcare and Industries

Location: Pleasanton CA or New York NY or Chicago IL preferred or remote
Posted On: 03/20/2024
Requirement Code: 67420
Requirement Detail

Workday is seeking a Senior Integrated Marketing Manager to lead programs for Healthcare and other industries at Workday.

Job Description
The Senior Integrated Marketing Manager will support the healthcare marketing and sales team in planning and owning the execution of integrated marketing campaigns, including reputation, demand, engagement and enablement. This role will combine strategy and planning with hands-on program creation. The ideal candidate will own goals and programs, as well as supporting the day-to-day tactical needs of a busy team. You will work closely with solution marketing, content marketing, digital, creative, customer advocacy, field marketing, and paid media teams while optimizing the marketing mix across channels to drive conversion into pipeline.

Specific Responsibilities:
Produce integrated marketing campaigns from inception to optimization with a cross-functional marketing team including project management, web and online marketing, corporate communications, content marketing, social media, creative services, events, field and partner marketing, sales teams, and third party vendors. This will include:
• Developing the overarching strategy -- including messaging, content, and stories to build campaigns and promoting these in multiple channels
• Crafting tailored programs for the key decision makers and influencers in a buying decision
• Managing and monitoring program spend to ensure budget is on target
• Working with project managers to develop and monitor project plans and schedules
• Coordinating the various external/internal teams working on the campaign
• Working with corporate sales development on effective follow up and sales plays
• Ensuring programs are set up properly in various marketing tools including, Marketo, Demandbase, Drift, Integrate, Tableau, Workfront and SalesSPOT (Highspot)
• Monitoring campaign effectiveness, goal attainment, and providing recommendations for optimization
• Managing progress toward goals and adjusting where needed to stay on target to meet company goals
The ideal candidate is analytical and results-driven with experience in B2B marketing, enterprise software and/or SaaS.

• 7-10 years of marketing experience in B2B software driving impactful demand generation programs
• Proven track record executing marketing programs on both a strategic and tactical level
• Ability to work collaboratively across cross-functional groups and get results
• Ability to lead project related budgets and monitor campaign performance and spend
• Ability to carefully analyze program results and performance trends and make data-driven decisions
• Outstanding written and verbal communications skills
• Enterprise software/B2B marketing experience required
• Bachelor’s degree required

Compensation: 90-96.77 Hourly W2

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