Program Communications Specialist
Location: Pleasanton, CAPosted On: 12/11/2023
Requirement Code: 66404
Requirement Detail
About the Team
Workday's Global Sales Enablement team helps the sales organization meet its growth targets by defining, engineering, and delivering high-impact, world-class initiatives that integrate content, tools, and behavior change for the field.
About the Role
In this contractor role, you will create a communications plan and content for a new sales strategy that will help propel our sales performance to the next level. You will work closely with Program Managers, Sales Leaders and a cross-functional team to drive both strategy and execution of internal communications to drive change for a strategic go-to-market program.
RESPONSIBILITIES
Build change management, communications and engagement programs and processes for Sales, Technical Sales and Customer Success that drive business and program outcomes and inspire employees
Partner across the organization with key internal stakeholders to develop and support a broad range of internal communications initiatives and events to launch and support a key go-to-market program
Develop internal communication materials, such as leadership messages, podcasts, employee newsletter, intranet content, management talking points and presentations
Provide strategic counsel to senior leaders on communications approach, messaging and positioning, and influence internal stakeholders as needed to ensure communications are compelling and aligned to the needs of program, employees and business goals
Plan and execute Sales employee engagement events, such as webinars, all-hands, town hall meetings and round tables to promote important news and information
Ensure that all content is the highest quality, is creative and compelling and aligns with corporate messaging
Translate sales business objectives into strategic communications plans and help to integrate into key communication channels
Quantify communication and change management success metrics
About You
Basic Qualifications
5~~@~~ years of relevant combined communications and change management experience
Experience working with Sales or Technical Sales and large scale program deployments
Bachelor Degree in marketing, public relations, communications, journalism or relevant experience
Experience working for Saas company and/or knowledge of software market
Other Qualifications
Excellent communication skills, both verbal and written, great people skills, strong executive presence
Thrives in a fast-paced, innovating and dynamic environment
Strong organizational skills, prioritization and project management
Ability to work independently and as part of a team
Strong attention to detail